A New Chief Experience: Website and Brand Identity Refresh
At its five-year mark, Chief evolved the membership experience with new offerings like executive coaching and education. Central to our go-to-market strategy was launching a new marketing website and refreshing the brand identity to signal this transformation—appealing to those familiar with Chief but seeking a different experience. I led the website design and content development, partnering closely with our team and an external agency. The result? A 39% boost in conversion.
