Building community and credibility on organic social

While leading social media at Chief, we grew our audience 5x—adding 475K new followers—and expanded our presence from LinkedIn to Instagram. Our strategy centered on two pillars: high-impact editorial content that elevates brand credibility and rapid-response content that newsjacks cultural moments, reinforcing Chief’s values and building a powerful brand halo.

Below are examples of recent rapid response work, including our viral “Here’s what a real Chief would say” post, in response to the KC Chiefs player Harrison Butker’s speech, created as a rally cry for professional women aligned to our brand values. The post garnered 670k impressions, 330 comments, and 1.5k reposts, proving that you can create a brand moment without an entire brand campaign.