The New Era of Leadership
As the largest network of women executives, Chief launched the New Era of Leadership campaign to surface the challenges of executive leadership and honor those leaders who are shaping the future of business. The New Era of Leadership included unique research of 600 C-Suite leaders and culminated in our first-ever awards campaign honoring executive women and companies redefining business as usual.
I developed the campaign strategy to align with our business objectives, and oversaw the creative direction, content development, and marketing strategy.
Over five months, the campaign established Chief as a point of authority on leadership and drove credibility.
A new kind of leader deserves a new kind of award.
The inaugural New Era of Leadership Awards recognize executive women and companies shaping the future of business. The inaugural class of winners and honorees represent the creativity, innovation, empathy, purpose, and resilience that’s shaping the future of business.
Nominated by the public and selected by a panel of esteemed judges, Chief recognized the 75 exceptional executives and companies defining this new era of leadership. To optimize for reach and maximize social sharing, we developed a dedicated page featuring custom editorial content for each winner, along with personalized social toolkits. The result? Nearly all winners enthusiastically shared the announcement, helping Chief build credibility through association with distinguished executives and companies.
Executives are bracing for a bumpy year.
To kick off the campaign, Chief released The New Era of Leadership Report detailing the biggest challenges facing leaders in today’s rapidly shifting business environment and the leadership skills needed to navigate them. We surveyed 600 C-level executives to understand their leadership mindset. And, with the rising political backlash against DEI and the backdrop of the 2024 campaign, we dug into the C-Suite’s actions on DEI and when they choose to speak out on political issues.
