Hi, I’m Haley!

I’m a brand marketing and communications leader who helps mission-driven startups build beloved brands.

With deep expertise in strategic communications and a track record of scaling up brand and marketing for a high-growth, VC-backed startup, I thrive at the intersection of brand, community, and culture—driving purpose and business results.

I’ve been told I’m good at “running through walls” to get things done. I’d simply say I have grit, a problem-solving leadership approach, and a generalist mindset.

Bold ideas.

Strategic bets.

Meaningful impact.

> I’ve built an aspirational brand from Series A to Unicorn around a community of powerful women;

> led communications for the largest-ever racial equity commitment by a Fortune 500 company;

> secured features in outlets like the Wall Street Journal, TIME, and CNN, an op-ed in The New York Times, and an Editorial by The New York Times Editorial Board.

> worked with Beyoncé’s team on a concert to combat extreme poverty;

> cemented a U.S. Senator’s brand as a champion for sexual assault survivors;

> made a sweatshirt go viral on LinkedIn;

> leveraged international press to help free 17+ women imprisoned as a result of abortion bans;

> led a delegation of legislators to an El Salvadoran prison, spurring a CBS News documentary.

See my work

My Expertise

Brand Strategy

Build the roadmap for your brand to differentiate your offering and articulate your value. Mission, vision, narrative, go-to-market, brand story.

Brand Campaign Development

Develop an insight-driven creative campaign to resonate with your core audience. Campaign strategy, budget and resourcing, agency RFP and oversight.

Communications Strategy

Strategies to drive awareness, get buy-in, or navigate change with critical stakeholders. GTM/launch strategies, messaging & positioning, crisis response strategy, media relations.

Team Leadership

Provide direction, remove roadblocks, create cohesion, and build a high-performing, resilient team to drive increased impact.

Social Media Strategy

Identify and build a content strategy on the right organic channels to reach your audience. Channel and content strategy.

Content & Thought Leadership

Create a strategy that builds credibility and visibility for your brand—and your executives. Content strategy [social, podcast, blogs], speaking engaegments, bylines.